Award-winning UX Lead

Award-winning UX Lead

Award-winning UX Lead

12+

years UX specialist experience, 20+ years in digital

40+

UX projects delivered successfully using UCD methodologies

4X

end-to-end digital transformation for large institutions

12+

years UX specialist experience, 20+ years in digital

40+

UX projects delivered successfully using UCD methodologies

4X

end-to-end digital transformation for large institutions

12+

years UX specialist experience, 20+ years in digital

40+

UX projects delivered successfully using UCD methodologies

4X

end-to-end digital transformation for large institutions

Recent work

Clients I’ve worked with

Art Fund Logo
Diageo Logo
NHS Logo
HSBC Logo
Harley Davidson Logo
Royal Mail Logo
Co-op Logo
Unilever Logo
Western Union Logo
Primark Logo
Freemans Logo
Asos Logo
Nord Anglia Education
DHSC Logo
Manpower Logo
Magnum icecream Logo
Moleskine Logo
Sennheiser Logo
Sloggi Logo
Seat Logo

UX approach

Building the right product

Research & insights / Data analysis / Heuristic UX evaluation / Competitor reviews / Journey mapping / Pain points & opportunities / Personas / UX principles / JTBD / User stories / Workshops / Product roadmap

Building the product right

Ideation / User flows / User journeys / Information architecture / Wireframes / Prototypes / Personalisation rules / Agile methodology / Design systems/ Optimisation / Figma / Documentation

Testing as you go

Integrated testing / Quant & Qual testing / User interviews / Usability testing / Survey design / Eye tracking / 5s test / First click test / Preference test / Card sort / Tree test / A/B testing / Analysis / Debrief

About me

Let's talk

Let's talk

Let's talk